Recently we have changed the whole vision of a brand through the product photography using new style of photography.

We purchase a product online we purchase idea of a product as we cannot touch and feel it - all we see is a product image and product description, we haven't purchased product yet but we invest into an idea of a product. 

Craft is a new vision in Product Photography which represents a genuine and raw expression of a handcrafted brand. 

No white backgrounds. Product is nothing without idea and brand values which are represented in the product photography background. 

As I see it is very crucial to show 'the soul' behind the product, how it is made and the image of a craftsman and the ideas and values he/she puts in a product.

Craft Product Photography is a developing vision of Product Photography which will bring more than just a 'mood' or 'idea' of a product yet the the deeper meaning of the product we purchase online.